Newspaper advertising remains one of the most effective ways to reach a broad and diverse audience, and Dainik Jagran Ludhiana is a leading choice for brands looking to connect with Hindi-speaking readers in the Ludhiana region. With a circulation of approximately 36,851, Dainik Jagran Ludhiana offers unmatched visibility and trust, making it a preferred advertising medium for businesses across industries.

In this article, we’ll explore why advertising in Dainik Jagran Ludhiana is advantageous, the ad formats available, and how you can make the most of your newspaper advertising campaign.

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Why Choose Dainik Jagran Ludhiana for Advertising?

Dainik Jagran is not only one of the most widely read newspapers in Ludhiana but also enjoys a reputation for credibility and quality journalism. Here are the key advantages of advertising in this newspaper:

1. Extensive Reach

Dainik Jagran Ludhiana’s large readership ensures that your advertisements get maximum visibility. Whether your target audience is urban, semi-urban, or rural, this newspaper provides comprehensive coverage.

2. Diverse Content Appeals to Varied Audiences

The newspaper covers a wide range of topics, including politics, entertainment, business, sports, and lifestyle. This diversity allows advertisers to connect with readers from all walks of life and interests.

3. Trust and Credibility

Being a trusted name in news, Dainik Jagran adds credibility to your advertisement, helping you build trust with your target audience.

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Ad Format Options in Dainik Jagran Ludhiana

Dainik Jagran offers flexible advertising options to suit various campaign objectives and budgets. Ads are available in two main categories: fixed sizes and custom sizes.

Fixed-Size Newspaper Advertisements

These pre-defined ad sizes are popular among advertisers for their convenience and standardization:

1. Full Page Advertisement

• Dimensions: 32.9 cm X 52 cm
• Impact: Covers an entire page, making it ideal for high-visibility campaigns.
• Front Page Limit: Maximum size is 32.9 cm X 48 cm due to the masthead.

1. Horizontal Half Page Advertisement

• Dimensions: 32.9 cm X 25 cm
• Usage: Divides the page into two halves horizontally, offering a cost-effective yet impactful option.

1. Vertical Half Page Advertisement

• Dimensions: 16 cm X 52 cm
• Standout Factor: Vertical alignment makes it visually unique and attention-grabbing.

1. Quarter Page Advertisement

• Dimensions: 16 cm X 25 cm
• Placement: Usually found in the bottom-right corner, offering a compact and cost-efficient ad space.

1. Skybus Advertisement

• Dimensions: 32.9 cm X 5 cm
• Location: Positioned under the newspaper masthead on the front page, this is a premium ad space.

1. Pointer Advertisement

• Dimensions: 4 cm X 5 cm
• Requirement: Minimum booking of 30 inserts, suitable for repetitive visibility campaigns.

1. Jacket Advertisement

• Jacket Front Side: 32.9 cm X 48 cm
• Jacket Back Side: 32.9 cm X 52.5 cm
• Premium Choice: Jackets are extra pages placed before the front page, ideal for high-budget advertisers aiming for maximum impact.

Variable/Custom-Sized Newspaper Advertisements

Custom-sized ads offer flexibility and are perfect for businesses with specific creative or budgetary requirements.

• Minimum Size: 20 sq cm (except front page, where the minimum is 240 sq cm).
• Popular Dimensions:
• 4 cm X 5 cm
• 8 cm X 8 cm
• 8 cm X 12 cm
• 12 cm X 20 cm
• 16 cm X 20 cm

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Factors to Consider for Effective Advertising

1. Ad Placement: Premium placements such as the front page or jackets are highly visible and effective but may come at a higher cost. Evaluate your campaign goals to decide on placement.
2. Budget: Plan your budget based on the size, frequency, and placement of your ad.
3. Audience Targeting: Align your ad content and design with the interests of your target demographic.

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Why Newspaper Advertising in Dainik Jagran Ludhiana Works

• Mass Appeal: The newspaper caters to readers of all ages, genders, and income groups.
• Cost-Effective: With competitive ad rates, Dainik Jagran offers excellent ROI for advertisers.
• Local Relevance: Ideal for businesses targeting the Ludhiana market specifically.

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Get Started with Dainik Jagran Ludhiana Advertising

To make the most of your advertising campaign in Dainik Jagran Ludhiana, determine your objectives, choose the right ad format, and work with a trusted media planning partner to finalize placement and rates.

With its extensive reach, trusted reputation, and diverse ad options, Dainik Jagran Ludhiana is your go-to platform for impactful newspaper advertising in the Ludhiana region. Contact us today to learn more and get started!