Punjab Kesari, Jalandhar, is one of the most widely read Hindi newspapers in the region, boasting a circulation of approximately 522,075. Known for its extensive coverage of general interest news, it serves as a trusted source of information for readers in Jalandhar. This makes Punjab Kesari an ideal platform for businesses looking to maximize their reach and visibility through newspaper advertising.

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Why Choose Punjab Kesari for Advertising in Jalandhar?

1. Unmatched Readership

Punjab Kesari is one of the most popular newspapers in Jalandhar. Advertising in this publication ensures that your brand message reaches a large and diverse audience.

2. Diverse Content

Covering topics such as politics, entertainment, business, and sports, Punjab Kesari appeals to readers from all walks of life. This allows advertisers to effectively target various audience segments.

3. Trusted Reputation

Punjab Kesari has earned a reputation as a reliable news source. Advertising in this newspaper helps businesses build credibility and trust with their target audience.

4. Cost-Effective Advertising

The newspaper offers competitive advertising rates, making it a preferred choice for brands across industries.

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Types of Advertisements in Punjab Kesari

1. Fixed-Size Newspaper Advertisements

These standard ad formats are widely used by advertisers for their visibility and cost-effectiveness.

• Full-Page Ad (32.9 cm X 52 cm): Covers an entire page for maximum impact.
• Horizontal Half-Page Ad (32.9 cm X 25 cm): A popular format that spans half the page horizontally.
• Vertical Half-Page Ad (16 cm X 52 cm): Stands out with its unique vertical layout.
• Quarter-Page Ad (16 cm X 25 cm): Compact and cost-effective, ideal for smaller campaigns.
• Skybus Ad (32.9 cm X 5 cm): A horizontal banner placed below the masthead on the front page for high visibility.
• Pointer Ad (4 cm X 5 cm): Small but effective ads perfect for concise messaging.
• Jacket Ad: A premium advertising option featuring an extra page before the main newspaper.

Jacket Ad Dimensions:

• Front Side: 32.9 cm X 48 cm
• Back Side: 32.9 cm X 52.5 cm

2. Custom/Variable-Size Advertisements

For advertisers with specific needs, Punjab Kesari offers customizable ad sizes. The minimum size for a custom ad is 20 sq cm, while the front-page ads require a minimum size of 240 sq cm.

Popular Custom Ad Sizes:

• 4 cm X 5 cm
• 8 cm X 8 cm
• 8 cm X 12 cm
• 12 cm X 20 cm
• 16 cm X 20 cm

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Factors Influencing Advertising Rates in Punjab Kesari

1. Page Position: Premium pages like the front page, back page, or Page 3 have higher rates due to increased visibility.
2. Ad Size and Volume: Larger ads or campaigns with multiple insertions are more cost-effective as they often come with discounts.
3. Industry Category: Rates may vary depending on the advertiser’s sector, such as real estate, automotive, or retail.

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Benefits of Advertising in Punjab Kesari, Jalandhar

1. Massive Reach: Punjab Kesari connects advertisers with a large and engaged audience in Jalandhar and surrounding areas.
2. Localized Targeting: Ideal for businesses aiming to reach Jalandhar’s Hindi-speaking population.
3. Flexible Ad Formats: From small classified ads to full-page spreads, Punjab Kesari offers options for every budget.
4. Brand Trust: Advertising in a trusted newspaper enhances brand credibility and customer confidence.

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Tips for Effective Newspaper Advertising

1. Choose the Right Format: Depending on your goals and budget, select an ad size and placement that maximizes visibility.
2. Use Eye-Catching Design: Creative visuals and concise messaging grab readers’ attention effectively.
3. Opt for Prime Placements: Positions like the front page or skybus ads ensure maximum exposure.
4. Leverage Professional Agencies: Collaborating with an advertising agency can simplify the process and optimize results.