The Indian Express Chandigarh stands as a premier English daily in Chandigarh, with a circulation of approximately 35,144. Known for its in-depth reporting and credibility, the newspaper covers a wide array of topics under the general interest category. Businesses across industries prefer advertising in The Indian Express Chandigarh due to its competitive advertising rates, extensive reach, and trusted reputation.

If you’re considering newspaper advertising in Chandigarh, here’s everything you need to know about advertising in The Indian Express Chandigarh.

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Advantages of Advertising in The Indian Express Chandigarh

1. Extensive Reach
   With a large and loyal readership base, The Indian Express Chandigarh ensures your advertisement reaches thousands of readers in and around the city.
2. Versatile Audience
   The Indian Express covers news across various categories—politics, business, lifestyle, entertainment, and more. This makes it a great choice for advertisers targeting diverse audience interests.
3. Trusted Brand
   The Indian Express is one of the most trusted newspaper brands in India. Advertising here not only increases visibility but also enhances brand trust among your audience.
4. Cost-Effective Advertising
   The Indian Express Chandigarh offers some of the best newspaper advertising rates in the city, making it a go-to platform for businesses with varied budgets.

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Types of Newspaper Advertisements in The Indian Express Chandigarh

When planning newspaper ads in Chandigarh, choosing the right ad size and type is critical to achieving your goals. Here are the popular options available:

1. Fixed-Size Newspaper Advertisements

Fixed-size ads are pre-defined and commonly used by advertisers due to their proven impact.

• Full Page Ad (32.9 cm X 52 cm)
  The most impactful ad type, it covers an entire page. For front-page ads, the maximum allowed size is 32.9 cm x 48 cm due to the masthead placement.
• Horizontal Half Page Ad (32.9 cm X 25 cm)
  Spanning half of the page horizontally, this ad type offers significant visibility, covering an area of 825 sq cm.
• Vertical Half Page Ad (16 cm X 52 cm)
  A vertical layout that attracts attention, especially on the front page. Maximum allowed size on the front page is 16 cm x 46 cm.
• Quarter Page Ad (16 cm X 25 cm)
  This ad type covers 25% of the page, usually placed at the right bottom corner for maximum visibility.
• Skybus Ad (32.9 cm X 5 cm)
  Positioned just below the newspaper masthead, Skybus ads cover the full width of the page, making them highly prominent.
• Pointer Ad (4 cm X 5 cm)
  Small yet effective, these ads measure 20 sq cm and are often used for quick attention-grabbing messages.
• Jacket Ads
  These premium ads come as an extra page before the main newspaper. They are ideal for advertisers with high budgets seeking top-tier visibility.
  • Jacket Front Side: 32.9 cm X 48 cm
  • Jacket Back Side: 32.9 cm X 52.5 cm

2. Variable/Custom-Sized Newspaper Advertisements

Advertisers can opt for custom-sized ads to suit their specific needs. The minimum accepted size is 20 sq cm, while for the front page, it must be at least 240 sq cm.

Popular dimensions include:

• 4 cm (wide) x 5 cm (long)
• 8 cm (wide) x 8 cm (long)
• 12 cm (wide) x 20 cm (long)
• 16 cm (wide) x 20 cm (long)

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Cost of Advertising in The Indian Express Chandigarh

The cost of newspaper advertising in The Indian Express depends on several factors, including the ad size, placement, and page preference (front page, back page, or specific sections). Custom pricing is available based on advertiser needs.

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Why Choose The Indian Express Chandigarh for Newspaper Advertising?

1. High Readership Among Influential Audiences
   The Indian Express appeals to decision-makers, professionals, and educated readers, offering an excellent platform for businesses targeting these demographics.
2. Effective for Various Industries
   Whether you’re in real estate, healthcare, education, or retail, The Indian Express offers tailored advertising options that deliver results.
3. Build Brand Authority
   Advertising in a reputed newspaper like The Indian Express enhances your brand’s authority and trustworthiness.

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Optimize Your Advertising Campaigns

To maximize the effectiveness of your campaign:

• Choose the right ad size and placement based on your target audience.
• Use high-quality visuals and compelling copy to capture attention.
• Leverage special ad placements like Skybus or Jackets for premium visibility.

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Get Started with Advertising in The Indian Express Chandigarh

With its broad reach, affordable rates, and trusted brand image, The Indian Express Chandigarh is an ideal platform for newspaper advertising in Chandigarh. Whether you’re a local business or a national brand, this newspaper can help you achieve your advertising goals.